Studio Brief 02 - Initial Animations

This is the first initial mockup of what the front cover of the magazine preview will be. In this cover, the magazine's actual size does not fit into the composition space entirely. Therefore the red of 032c's front cover is extended to the top and bottom of the screen. The main feature of this cover is that it gives a overview of the articles featured inside. This is seen after the initial animations. By giving the reader this overview, it eliminates the need to tell the user the magazines content through words and provides a more visual and engaging way to communicate its message. 
The animated gif of all the articles also highlights the overall rule the preview follows. The rule of 3. There should be no more than 3 articles featured on the preview. This creates curiosity from the reader as the content delivered to them is brief. This rule of 3 extends to the pages within the featured articles as well. Having 3 pages is sufficient in giving the reader enough information about the article whilst also aligning with users attention span on screen. From the on screen reading habits previously researched, users do not like to read large amounts of text on screen and with the immediacy of digital, users want new information quickly. Therefore the article pages are kept short and concise that at the same time generates curiosity from the reader to sway their decision on purchasing the magazine. 

The Gosha Rubchinskiy article was done as an example to communicate the aims for a feedback session. The style of the animation for the title page is a demonstration of how creatively publishers can animate their editorial content. The article pages inside following a simple animation that is meant to fully display the Rubchinskiy's clothing. On the final page, the article resists being pulled upwards by the user to notify them that they've reached the end of the article. Swiping left would bring them to the next page. Both animations demonstrate the basic layout these article pages will follow and the timeframe they're in. However the animation for the title page does not effectively communicate the nature of the article and the art direction of 032c. The animation style of the cover page feels dated and too simplistic that is not appropriate in contextualising Gosha Rubchinskiy to the reader.