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'Tissue' paper |
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Tracing paper |
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Off white newsprint |
The initial screen prints produced a clean register of ink, indicating that the design's simple enough for the screen printing process. This has been a constant issue in my work whilst using this process therefore to minimise printing issues, the simplicity of the poster's elements have been informed by the limitations of the process.
The design however still lacks the excitement it should have. The placement and the use of Univers is too functional of a typeface that imparts little to no visual presence onto the reader. As a result the design is flat, but because of this, the logo is effectively the focal point of the poster.
What is needed is more visually impactful design that would hopefully attract viewers attention as they walk past. Adding colour and changing the typesetting was suggested to help achieve this.
Univers is changed to a font reminiscent of Wim Crouwel's Hiroshima poster below.
This font was chosen because the tall cap height, narrow character width and the thin ascenders relates visually to the fluorescent lighting concept, elongating the poster and building on its vertical qualities.
The placement across the top of the page creates a headline for the event much like a mast head for a magazine cover. The larger typesetting grabs the reader better as well as brings presence to the poster.
The addition of the block colour helps the logo stand out as well as retain the black and white colour scheme that was in the initial poster design. Without it, the type competes with the logo which produces an unbalanced composition, as shown below. Furthermore, a black background against the logo communicates a visible logo at night when the event is going to be held.
The choice of red is meant to help create the poster's visual presence. Red is a powerful colour that is associated with 'stopping', which is appropriate given the poster will be displayed in public spaces near roads. The use of a strong red will help slow people down to process of the posters information.
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