Tuesday, 7 November 2017

Type Specimen


Type 38 is a modular design that is designed around a 3 by 8 grid. The restrictive grid system forced me to be creative with designing in such a tight form. It made me understand better the intricacies of letterforms, readability and recognisability. Working in the grid however has created the typeface's unique identity.

This is was a personal project that aimed to better communicate my interests and personality as a designer, out of frustration from the lack of internship offers during summer. 



The specimen follows a 3 by 8 design, same as the typeface, with a 3 by 8 grid structure for the content layout. The original grid size is displayed on the front. A neutral grey cover compliments the off white stock inside. 



The subsequent pages are meant to best showcase the typeface to the reader. On the right are zoomed in views of the letterforms to show detail and shape. 



This page helps to illustrate to the reader the various sizes of the typeface. 


Tony Brook

Sascha Lobe

Mirko Borsche

Patrick Thomas
What makes the specimen unique is that each middle page is bespoke to the recipient. Each design is meant to reflect their style of work and content in order for them to better understand how the typeface will work in context.





The last few pages are decorative and are meant to showcase the typeface. The last page features several of the original grids to allow the reader the possibility of drawing their own letterforms.  



The specimen comes in a custom envelope, demonstrating a level of effort to get a response from these designers. 




The letter double as a decorative piece of design that the recipient can use as a artefact to remember me by.




A response letter was also included to persuade a response from them. 

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