In a book titled The Belgians: an unexpected fashion story, there was a page as shown above that displayed fashion show invites for the Raf Simons collection. This is an example of another way the cover page poster could be mocked up. Instead of a poster design that featured a model that would have received notable exposure, include work that is rarely seen by the public.
The invite is made by freelance designer Tom Tosseyn who has 12 years experience in the fashion industry designing for various high fashion labels. In searching more of his work to find more invites he may have designed for Simons, it seems that fashion invites are rarely ever released into the public eye.
A simple google search yielded less than expected results. Regardless of this its clear to see that these invites are minimal in their visual and are designed simply to inform the reader of the details and to reflect the brands professional image. Not of the theme on the runway. Therefore if the choice is to include a supposed invite as the poster, it would have to be an original design. I could also take this idea and transform the invite into something more engaging, conveying the atmosphere of the fashion show or incorporate some of the recognizable designs of the collection to tease the reader.
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