These mockups were made to get and better idea of how the page flow, binding style and cover colours all work together. At this stage not every design element is finalised however, the language of the content still needs to be adjusted for its audience, the shape of the shophouse window that will be embossed on the first page, the respective tiling patterns and the cloth bound cover. The advantage of printing these mockups is to have a better idea of its form factor.
The original dimensions of each booklet measured 12cm by 20cm. When placed in the layouts in InDesign however the grid system did not fully utilise the area of the photos. And because the photos are the highlight of the content, the dimension of the publication should be designed around them to showcase them fully.
When handling both sizes however, the original size produced a better ergonomic feel which is important when people may be traveling around with the booklets. The thinner layout also accentuates the shophouse's narrow height. The design of the booklets dimension is therefore centered around the dimensions and effectively conveys the unique architecture of shophouses.
Taking advantage of how the booklet naturally lays with a separation at the middle, each one of the booklets has a full spread image. This allows for the reader to indulge in a full bleed identify the area of the booklet quickly.
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