The leading has been tightened to allow for better readability and visual hierarchy. The change to the original pastel colours on the original mockups were done by request of the client.
Saturday, 11 March 2017
AmazonFresh - feedback
Out of the two possible art directions for the campaign, the idea to have it represent an enlarged stamp was chosen. These compositions have a concept that is more appropriate in communicating the services of AmazonFresh to the viewer.
The leading has been tightened to allow for better readability and visual hierarchy. The change to the original pastel colours on the original mockups were done by request of the client.
The leading has been tightened to allow for better readability and visual hierarchy. The change to the original pastel colours on the original mockups were done by request of the client.
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