Presenting our idea for the campaign received positive responses.
People generally agreed that the illustrative style we chose for the video is a better alternative from the overdone and stereotypical high impact photography usually seen in these kinds of campaigns.
Having this style also opens up the video to children, educating them when they are young may be a more effective way than trying to change adult perceptions, who often times are stubborn.
There were also suggestions to make the mink more of a personality as well. By making it into a character or mascot for the campaign, people may be more likely to sympathise with the movement. Furthermore it can act as something for people to recognise the movement through and to gravitate towards. However the danger may be the mink character overshadowing the campaigns message.
In terms of extending the share-ability of the campaign, the video could be split up into smaller individual gifs that can be shared on twitter and instagram. This allows the campaign to get the message across without the need for users to watch the entire video.
In Scene C of the video, a hard hitting fact is introduced intended to shock the viewer into caring for the campaign. The line illustrates how 60 minks are used to make one fur coat. When explaining this to the group, just saying the number 60 won't effectively communicate just how many minks are used, viewers may not fully grasp the scale of fur industry. Therefore there were suggestions to illustrate more than one mink in the transition prior to the fur coat. This will help illustrate the idea better to the viewers and leave a lasting impression.
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