The app icon is designed using one of the elements of the Apple logo that is often turned green for environmental content. The app continues this identity, making the green leaf an identifier for Apple's Environmental concern. The increasing opacity communicates progression, in line with how the app is intended to help better their green habits.
With the app now only have a single page, Safari and Maps are placed either side for quick access for the reader. This will be useful wherever users may have to search up about climate change or check where a green amenity is. The app follows a predominant colour scheme of green, black and white. The black and white provides a neutral background to allow the green to stand out to the reader and follows their recent Earth Day campaign. The icons such as the profile in the top right and Safari and Maps have been purposely changed to suit the colour scheme. Community, Tips and Safari are colour coded to distinguish each section giving the reader an identifier for each section. "Reduce, Reuse, Recycle" sets the tone of voice for the app. In order to get people to be eco, the app should have an instructive voice rather than suggestive. The intent is more direct. The percentage rating for the users eco efficiency is based on the WWF Footprint Calculator. The aim for the user is to lower their percentage. The subtle graphic in 'Eco Rating' sets the top bar apart and distinguishes itself as the most important for the reader.
When presented in feedback however, the vibrant colour scheme of Community, Tips and News stick out from the overall art direction, which may confuse the reader. In order to keep the design consistent and to create a cohesive identity for the app, the tabs were changed to monochromatic.
Pressing on the 'Eco Rating', users will be presented with a breakdown of their overall percentage in 4 categories. These let the user know where they can improve. The recommended app section below suggest appropriate apps to help the user better manage their energy bills, find more vegetarian meals or any other environmental apps.
Going onto a rating for example, the user just scrolls down a selection of options in order to generate their score.
On the community page, the content is laid out in 2 distinct sections. The top area dedicated to providing content appropriate in helping them better their eco rating. And the section below giving users subjects of interest to look further into.
The tips provides users with Apple selected tips to help better their eco rating. The top bar allows users to choose specific tips. The straightforward layout keeps the information the main focus of the page, whilst also in keeping with the app's colour scheme.
The News app uses the users News app selection of content but refines it only to those related to climate change.
Opening Maps from the app, users will be presented with an alternate version where they will be suggested green amenities. The Maps has been altered in its design to align with Apple Eco's overall art direction.
No comments:
Post a Comment