Climate Change and the need to take environmental action is an ever increasing aim that has seen steadily growing media exposure. The need to increase the efforts to reduce our impact towards global warming are therefore becoming more urgent. Provide a solution that can help encourage people to lessen their carbon footprint.
Solution
Apple are actively conscious about their efforts towards the lessening their impact on climate change. This is evident through their annual Earth Day videos and explicit labelling of their products contribution towards a more environmentally conscious design on both iOS and macOS.
Yet there is not an Apple made eco app that communicates their environmental concern on the product itself. The solution is to create an app that allows users to better their efforts towards being environmentally friendly and to allow Apple to positively change users perception on climate change. This is a zero waste approach that uses that advantages of Apple's popularity as a brand for good, to help spread the message of environmentalism on an international scale.
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