Friday, 27 October 2017
A modern approach
In this design, a more modern approach is used to create a contemporary look for the foundation. "Becoming Henry Moore' becomes the main headline as galleries often highlight the exhibition name when designing promotional material. "40 Years 1977-2017" is now set above acting as a boundary and highlighting its importance.
Like the 'elegant' poster, the image here is made to look part of the overall poster design. The image placed in the corner is reflective of the sculpture's emotions. Placing it on the right keeps the readers eye focused on the right side, where it is natural for the reader to view the copy. Having the main headline stretched across the poster helps maintain balance against the asymmetric layout.
Along with "40 years 1999-2017" at the top, "www.henrymoore.org" is set vertically to help push the white space inwards towards the poster's content.
In a very rough mockup of the poster's overall composition, the legibility of the size of type is tested. The headline is clear and legible whilst the copy is adequate enough to be read from a fair distance.
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