The Henry Moore Institute has opened a competition to help design the promotional poster for the 40th anniversary of the Institute.
This first poster composition is based around the idea of working around the briefs limitation of not being able to have copy on the images. Art galleries typically use this technique for their exhibition branding.
To work around this limitation, the above images have been chosen to give the illusion that they fade into the poster's background, removing any visual boundary.
Having the large white space in between the headline and sculptures is essential in communicating the illusion as the height of the image is effectively lengthened. Through this composition, the sculptures in the images look like they were photographed in the entirety of the poster itself.
The choice for using Bodoni as the main typeface comes from the reading and understanding of elegance in Japanese graphic design. Elegance is a quality that will provide a level of timelessness to the poster.
Readings on Ikko Tanaka highlighted his thoughts on the role of the designer in creating exhibition posters. He states, "In this case the designer's task would be simply to apply his skills to the layout." Therefore the posters layout is designed to highlight the above pictures unique qualities.
The layout of the copy along with the images is linear and ordered, giving the reader clarity in understanding the nature of the exhibition and finding the key information, such as the offset dates which make it easier for the reader to pick out. Furthermore, this layout helps keep the poster in line with past posters (shown above) on Henry Moore, aligning with their brand image.
The choice for "40 Years of Henry Moore 1977-2017" is a workaround for a difficulty in typesetting "40 years 1977-2017". The phrase by itself does not give the reader adequate context in understanding the exhibition and isn't aesthetically pleasing.
No comments:
Post a Comment