Context
I have been asked to collaborate on an external collaboration with a final year apparel design student at RISD.
Brief
To design a ‘logo’ for Michaela Wong’s final year thesis collection
Audience
Fashion designers, graphic designers, creatives, educators and discerning members ofthe public
Requirements
Research
Idea development
Experimentation
Demonstration of design and typographic skill
Active communication between client and designer
Considerations
Promotional collateral used by fashion houses
Online presence
Future uses of the ‘logo’
Real world application
Deliverables
The logo
Ad campaigns on multiple channels e.g. magazine ads, posters
Application of logo to real world collateral e.g. shopping bags, business cards, purchase receipt, fashion show invitation, store fronts
Branding guidelines
Rationale for brief
To combine graphic design and personal interest in fashion
An opportunity to collaborate with someone external to the college and across disciplines
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