After experimenting with the placement of the flora and colour combinations I've placed the signage onto context as it serves as a better base for me to choose which colour combination works best for Tropical World's environment. The green combination is more effective overall because it lends itself better associating itself with the word Tropical and the flora that is present within the zoo. Furthermore when seeing the signs in context the colour combination doesn't jump out at the reader as much as the orange/purple combination. And even though I mentioned that the signage should grab the readers attention because of the current failure that the signage is doing now, the signage should guide the visitor along the paths instead of commanding them where to go. With this colour combination I aim to create a more immersive experience that seeks to take the word tropical and extend it as far as possible within the zoo's identity.
The different colour codes and flora used within the signage reflect the different areas in the zoo. By implementing these choices it keeps in line with creating an immersive experience for the visitor as well as creating a visual identifier.
From a feedback standpoint, there was a general consensus that that the signs were effective in appealing to a younger audience. The brighter colours and floral overlay help catch their attention better and incorporate the aspect of fun within the tagline. However there were concerns on how these signs were going to be placed onto the surfaces. From the mock ups I displayed, the signs simply looked placed on without any consideration for how they were going to be fixed. Were the signs supposed to be permanent fixtures or could they be interchangeable like the signage used in LCC? And from these mock ups there were comments that existing shapes of the signage were rather static in its form. It did not add to the engagement that the addition of the floral bring to the signs. To combat this issue I aim to take from the lessons learned in Olympic pictogram Study Task, incorporating dynamism into my signs by altering the shape. Taking inspiration from the pictograms of the 2016 Rio Olympics, the shapes have dynamism because of the oval which have a distinctive sharp apex that hints at a direction. This design cue can be used within my sign design to further give direction apart from the arrow on the sign. Furthermore this redesign is softer and more playful to the reader which appeals to the younger audience of Tropical World more effectively.
My signage designs are digitally rendered because I intend for these designs to be done on plastic. The plastic allows for the colour to be represented as true to the computer because of the way plastic is able to be made. This is significant because of my specific colour choices in my aims to engage and guide the visitor throughout the zoo. The material allows for easy cleaning as well due to the zoo being partially outdoors and possibly becoming dirty from the animals. By making it plastic it makes the signage child friendly in that it's less harmful if they were to interact with it as compared to if I opted for a metal signage, like that of in the Amazon tank area. The signage is also less likely to reflect light get the way metal does which blocks the view of the message from the reader, retaining the legibility of the signage.
No comments:
Post a Comment