Study Task 07 - Folds

The way paper is folded can help structure the information hierarchy and determine the tone of voice of the publication.

Paper folding can be simple as a single fold or become more complex like the concertina. The way the paper is folded also depends on the type of information displayed. A map would be appropriate with the endorsement fold as a more information of the map can be displayed, beneficial for the user. 

In the example below, a simple Constantina fold is used to illustrate a small "book". The folding technique makes the information more engaging for the reader and becomes more of an interactive experience.  

For this study task I decided to concentrate on the die cut Z-fold. 

This example is straightforward in displaying its informational hierarchy with the shortest page first following until the tallest. This style of folding requires a cut along the top of the A4 page which is different compared to the rest.

After making the final designs I drew on the illustrations for making it.

 

The aim with my illustrations were to make as clear as possible in order to remove the need for any instruction. I decided to show a bit of the next illustration from view of the first page to hint the reader which way to read the leaflet.
However in making the illustrations, the ink did bleed through slightly onto the other side which did lower the quality of the overall work. Therefore stock is definitely a consideration when thinking about creating folded publications. 

This can be seen in Marion Bataille's ABC3D publication where thick stock is used to allow for repeated folding of the paper.