Monotype - Application of campaign

In keeping with the aim to get people to travel to New Zealand, the ad campaign will be placed in places where people are commuting, such as airports, busses and train stations.

Because of the educational content of the campaign, the posters can be displayed on editorial content such as newspapers or magazines.

On social media, having the ad feature on instagram will help spread awareness of the campaign. The content is significantly reduced to cater towards peoples attention span on mobile screens. The use of the moving border demonstrates a versatile identity for the campaign. Instagram is an appropriate platform that can display content professionally unlike facebook or twitter where the context of the platform is informal. Not promoting the campaign on Snapchat avoids the possibility of cultural misappropriation and insensitive by people sending the wrong messages through an arbitrary filter.