Fur For Animals - Collaborative practice first meeting

Having set up a group with Georgina from Graphics and Kieran from Illustration, we arranged for our first meeting to break the ice and to get a general idea of what the brief requires.

Going through the brief, we identified the several areas we needed to clarify prior to starting. The two most influential ones being the target audience and message. Establishing these two will help to create the overarching tone of voice and art direction for the campaign.

We also created a rough time sheet for the brief. This helps everyone stay on the page and remind them of the brief itself given the multiples briefs going on at the same time. This also ensures that with every formal meeting, we are up to date with each stage and sets a specific subject to discuss.