Studio Brief 01 - Final designs

In order to progress with the success of the photo manipulation idea and to develop the designs further, I narrowed down the popular designs after reviewing the feedback.

Although there were mentions to experiment with colour to develop these compositions, there is a danger to make the record to look like one of Tame Impala instead of reflecting the mood of Dream 3.  Instead the following compositions play with the inverted visuals and muted colour palettes.

In effort to make the sunset more aligned to the mood of Dream 3, a balck and white approach was taken with this image. 

Inverted 01

Inverted 02

There was a feedback suggestion to mix both inverted and non inverted images together and the results are successful. Both compositions relate to that feeling of being in a void that is suggested when listening to the song, with the uninterrupted horizon that spans a vast expanse allowing for the viewers mind to wander. Between the two images Inverted 02 is more effective due to its colour scheme that easily draws the views eyes from top to bottom of the cover without much interruption. Furthermore the inverted rocks match the pale blue/white clouds which makes the difference between the two blend better. 

There was the idea to combine the different skylines together. However this did not yield the best results as the two landscapes don't merge as well together. 

Taking that idea of combing the two skylines together, this image is a combination of two inverted landscapes. The idea was to replace the original skyline with one that was more textured to create a more engaging image.

Inverted 03

Inverted 04

Following on from the desired effect of Inverted 02 the same was done on these images. Inverted 04 is the more successful as the colour schemes work better together and look more natural as compared to Inverted 03.

Therefore based on the feedback received on both ideas, these are the 4 shortlisted designs that did not make the final cut.

 

These two inverted designs were successful visually however it did not entirely reflect the mood and atmosphere of the song. Mixing both the inverted image and the brightness of the natural sky, it creates a visually successful composition by engaging the viewer through its surreal landscape. However Dream 3's slow, deep tones don't reflect the "positive" and "airy" visual of the cloudy skyline. 

These compositions were not chosen because of the feedback given on the idea. The designs were not as well received as compared to the photo manipulations. The abstract ideas surrounding the designs ultimately became too abstract for people to grasp on first glances. And because this is a live brief, public opinion matters if the designs stand a chance of being chosen. 

Therfore the winning choice for Max Richters Dream 3 is.  

The choice for this as the submission is due to the image's effectiveness of conveying the mood and atmosphere of the song while suggesting the element of dreaming through the obvious surreal colour scheme that does not occur in real life. It would have been favourable to choose a landscape that has brighter depictions however because the intention of the song is to help send people to sleep like a lullaby, a darker more subdued colour scheme is better in representing that. Furthermore, the simple composition of the landscape also reflects the simplicity of the song's flow.