Again, there was another change in the title's layout and font, this time the intended effect is to centre the reader's eyes onto the large white space that is the topic of the publication. The cut off text still tells "white space" whilst still being ambiguous and exaggerates that whole idea. By choosing to italicize the font it adds a slight dynamism to the otherwise static layout of the publication.
Despite the choice to print the publication in B5, the publication is still to tall for the intended reading experience. The height of the book does not reflect the amount of content as well as the tone of voice. Despite the rather formal language used within, the publication should be a light read that the reader can flick through without having to engross his/her time into it. A smaller, more compact form factor would better represent this.
One publication that does this is NEST. Being slightly shorter than B5, the proportions of NEST aptly reflect the kind of reading intended for the publication and the amount of content within.
Following how NEST uses a custom dimension for its reading experience, the top and bottom of the publication were trimmed to create a more compact form factor. The resulting effect is a size that fits better in the hand, allowing for a more casual reading experience.
The width was also trimmed just to keep the dimensions relatively proportionate.
Despite the alterations done to the publication in effort to create a more casual reading experience, the general consensus was the opposite. People favoured the original dimensions due to the context of the publication. Because of the amount of pictures displayed, the taller profile better shows off the detail and the scale of the pictures.
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