Based on the research of content done on Vignelli's canon and layout of images from Justified magazine, this is the proposed layout of my publication.
The position and the typeface used for the title is done purposely to help communicate and illustrate the term "white space". The off centre alignment is done so to make the reader focus on the ample white space on the page rather than the title itself. The typeface used, Bebas Neue, is thinly stemmed and has large counters which displays that white space inside. To take this idea further, there could be the elimination of the type altogether and play on the effect of embossing. This would make the entire front cover white and would rely on shadows to inform the reader of the title.
Next comes the preface which is meant to give the reader an overview of what the publication is about and to introduce the important role of white space.
The content of the publication is broken up into the roles of white space in creating sequence, hierarchy, a tone of voice and what defines the term "white". These were chosen because of their importance in creating a publication.
A sequence helps guide the reader's eyes effortlessly across the pages. This in turn will create a hierarchy that also helps guide the readers eyes as well as emphasis the important information. The tone of voice is important within a publication as it should reflect the content inside as well as reflect the intended audience the publication is aimed for. Lastly the term "white" space is questioned to explain that white space does not necessarily have to be white and that a designer can be creative with it in context with the content.
The publication's layout is done in a modernist approach to keep things simple. By doing so the literal "white space" is better represented and is able to become the focus of the publication which is the overall aim. The modernist approach is also more appropriate for the publication's tone of voice. The messages inside are formal and to the point. Arguably this creates a rather static publication however, the main focus is the effect of white space and not the structure of content.
The size of the publication is preferred to be done on B5. This is format which falls between A5 and A4 that is more common more books and allows for more space for the content whilst still keeping a relatively small form factor. The B5 size is hold-able in its form factor, and because of this it sets the way I intend for the reader to experience the publication. The small form factor gives tells the reader that the publication it is a light read, a publication that can be flipped through quite quickly and does not require much investment into understanding the content. Furthermore, if the publication were to be mass produced, this size will save printing costs as compared to printing in A4 while allowing for more placement of content than A5, making it the most cost effective size all things considered.
Stock options have not been considered yet but because of context of the content and the tone of voice, a gsm in the range of 135 to 175 would be suitable. A plain white stock is also ideal due to the title.
The initial binding idea for the publication would be a saddle stitch. The choice for this is to keep in line with the minimal modernist visual of the publication. To choose a binding that involves hand stitching like a optic stitch, it would shift the tone of voice into one that becomes more hand crafted, more personal and more "human" in a sense. The publication has no "emotion", it is a straightforward in its visual layout and content language. This theme is simple and the simplicity of the saddle stitch is appropriate and doesn't distract the reader from the content.
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