Out of these ideas, the campaign to generate exposure for New Zealand and its Maori people is the most appropriate to the requirements of the D&AD brief. The language used throughout the brief's outline explicitly suggest that a dialogue must be created between culture, to stimulate human interaction and to celebrate diversity. Therefore when D&AD states to identify a culture, community or country, they are asking for a solution that is entered around humans themselves.
The idea to create a typographic campaign for Rallying does not entirely align with D&AD's brief requirements. Rally may have a dedicated following that can be described as a culture much in the same way that theres a footballing culture amongst its fans but the idea to potentially develop a typographic campaign for Rally is centred around the sport itself and not of its people. Therefore it does not meets the briefs requirements.
To pursue a campaign for the Romani people would definitely be interesting and thought provoking however the preconceived negative connotations behind the people may be too big of a hurdle to change. Not only are the public misinformed, but governments are actively trying to eliminate their culture and exclude them from society. How can a this typographic campaign be appropriately advertised if the governments themselves want nothing to do with them. Furthermore because they have been outed from society ever since their immigration to Europe, the areas of which to promote their culture are very limited. For example the Romani's influence on Spanish Flamenco is surprising however does Flamenco want to be associated with the Romani?
New Zealand and the Maori presents an opportunity to develop a unique typographic campaign that can help bring closer a country that feels isolated from the international stage due to its geographical location. Having visited New Zealand personally is an advantage in terms of drawing from personal experiences to effectively capture the spirit of its people and culture.
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