Saturday, 14 January 2017

Penguin - The authors name



Fig.1 
Having visited numerous Waterstones in London, it was apparent that Penguin already has a cover style for its design orientated books that is similar to the ones designed for the brief, which was surprising, considering it wasn't realised prior. Therefore Penguin has decided that this particular art direction for its book covers are reserved for books on design and art, not non fiction. This only adds more reason to why Fig.1 won't be chosen to be sent of to the competition. 


The art direction for Murakami's book covers are an example of using the author as a selling tool and the use of single bold colour to establish the book cover's brand. Murakami is a Japanese author who has sold bestsellers both in Japan and internationally. This forms his reputation and popularity as an author. His surname has become a signifier for readers as a worthwhile book. As a result the art direction is simple because it bases its salability on the authors name, the more simple the designs are, the better Murakami's name can be communicated to the reader. The use of a single bold colour as the identifier for Murakami means readers are able to find his novels while scanning the visually chaotic shelves in book stores. Using black as a base means colours laid on top produce a high contrast, especially white. The placing and size of 'Murakami' combined with the high contrast of black and white means 'Murakami' is the highest in terms of the cover's visual hierarchy. This attracts the readers eye to the top of the book which subsequently flows down the page as the other design elements provide more information about the book. Capote shares much acclaim as Murakami and could adopt a similar art direction for In Cold Blood. 

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