For the Nest cover article, the overall visual theme was to make the animations feel humourus and tongue in cheek to reflect the visual style of the magazine. Therefore the rabbits in the background of the articles title page are imitating having sex, coupled with the flashing letters of 'nesT' that give the article a lighthearted tone of voice.
The first page of the article carries this through by manipulating the triangular graphics along the top and bottom of the page to imitate teeth chomping down on the article.
One of the advantages of screen is the ability to have users directly interact with it and affect the overall composition. This is demonstrated through a pull out feature that users interact with that eventually loads the text of the article. The user interaction helps prevent the magazine preview from becoming a one way user experience, where the user simply watches the animations load.
This feature is extended through to the next article. In this, the visual motif of the red rectangles being laid out in an angled manner are played on to become something the user straightens out.
Much like in the Nest article, the users interaction will help progress the animations. In this example, by straightening out the individual components, it unveils the cascading words of Love, Work, Society, Politics and Power which complete the end sentence of the paragraph above.
Gosh Rubchinskiy's article style still retains the same as the initial mockups. This is because his fashion should be the main focus of the article. It is what he is known for and will provide a positive user experience for readers who subscribe to his style of fashion.
Rather than discard the would have been alternative cover for the magazine preview, this was repurposed into the end page of the preview which has a live link for the user to purchase the magazine on 032c's own website. Therefore the alternative cover has been transformed into the visual identifier for the user which signals the end of the preview.
As for the desktop variation of the preview, the original Ralf Schmerberg video that was produced was replaced in favour of 032c's own trailer for the same movie. Having the real trailer (although shortened to a minute) provides much better context for the reader when reading the article from the magazine. The atmosphere and art direction of the video from 032c will effectively deliver a user experience that is appropriate to the magazine's aesthetic.
This video has also been moved to the last article the user reads. This was due to the end still of the trailer having a link to purchase the magazine. This is more appropriate in being the last thing the user sees before ending the preview rather than at the front. Furthermore having the user watch a video at the start of the preview breaks up the flow of the interactivity with the cover sequence, resulting in an anticlimactic user experience. The video is a static experience has users waiting on content to be shown to them, rather than the spontaneity of the other articles.
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