https://vimeo.com/141865467 (video of app)
What makes this an effective example is through the artistic direction of the zine. The use of bold colours and thick typography make the zine highly visual and generate the 'wow' factor from the user. The combinations of these two also make the zine look like it was risographed, which is the common way in which zines are produced. Therefore the artistic direction is contextual to the format of the editorial content.
The animation sequences are simple however because of how detailed the illustrations are not much is needed to make the animations look complex. The illustrations themselves are rough and unrefined adding a human feel to the digital platform as well as adding a sense of humour. This makes the zine easier on the eye and more approachable for the user to invest time into reading the entire zine.
There is a varied range of what the user does in the app. Instead of providing simply articles to read through, Zinegapore has the user playing a word search, using binoculars in a 360 degree photograph to find rubbish bins and watching short gifs to understand the local terminology. This variation keeps the user engaged and prevent a monotonous engagement with editorial content online.
The actual content of the zine itself is also an important factor in determining the apps user experience. Zinegapore offers a highly irreverent, yet refreshingly honest guide to everyday life in Singapore. As creative director Pann Lim of Kinetic states, “With Zingapore, we want to showcase the little, everyday things and funny quirks that truly make us Singapore, warts and all. It’s a Singapore that’s far from perfect, but we love our country just the way it is, and we want to share it in a cheeky manner that’s not afraid to poke fun at ourselves.” This personal aim for the zine comes through in the tone of voice.
The artistic direction of the animations, tone of voice and what the user does must be considered if to create a effective solution in creating an engaging reading experience on screen.
The animation sequences are simple however because of how detailed the illustrations are not much is needed to make the animations look complex. The illustrations themselves are rough and unrefined adding a human feel to the digital platform as well as adding a sense of humour. This makes the zine easier on the eye and more approachable for the user to invest time into reading the entire zine.
There is a varied range of what the user does in the app. Instead of providing simply articles to read through, Zinegapore has the user playing a word search, using binoculars in a 360 degree photograph to find rubbish bins and watching short gifs to understand the local terminology. This variation keeps the user engaged and prevent a monotonous engagement with editorial content online.
The actual content of the zine itself is also an important factor in determining the apps user experience. Zinegapore offers a highly irreverent, yet refreshingly honest guide to everyday life in Singapore. As creative director Pann Lim of Kinetic states, “With Zingapore, we want to showcase the little, everyday things and funny quirks that truly make us Singapore, warts and all. It’s a Singapore that’s far from perfect, but we love our country just the way it is, and we want to share it in a cheeky manner that’s not afraid to poke fun at ourselves.” This personal aim for the zine comes through in the tone of voice.
The artistic direction of the animations, tone of voice and what the user does must be considered if to create a effective solution in creating an engaging reading experience on screen.
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