These publications highlight how typefaces can communicate a certain atmosphere and look that is associated with the city for example New York's typeface. The oblique Helvetica is appropriate to the Helvetica used for their famous subway system, which is in the same white on black colour scheme, whilst the oblique font communicates the hustle and bustle of the city.
Therefore the typeface chosen or designed for the Maori should have direct relations to their culture or at least communicate certain qualities that are associated. The direct links will help develop a look for the Maori that reflects the traditions and atmosphere surrounding the culture.
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