Monotype - Possible ideas

Overall aim of the campaign
To educate the viewer on Maori culture because it is being underrepresented.

Idea #1
To make a campaign promoting the Maori language.
This is a very literal interpretation of the Monotype brief. By using only language, this limitation will require an effective use of type and typeface design to communicate the cultural identifiers of the Maori people. The typeface will have to be effective enough to draw readers into the narrative as well as to generate a conversation as the brief hopes to achieve.
The point of this idea is to promote indigenous languages just as much as New Zealand gives to its indigenous people.

Idea #2
To make a campaign that promotes the cultural traditions of the Maori people that make them unique. I.e. showcasing the aspects of their culture that have been researched. These cultural symbols would be presented in such a way that it looks like it was photographed in a professional setting. Much like the way FMR magazine by Franco Maria Ricci is presented below.

This style of art direction will provide a sophisticated and mature voice to the campaign that is unlike branding used today. The black background gives the illusion of depth due to the shadows and lighting on the bust whilst the use of Bodoni provides that sense of elegance. The art direction effectively centres all of the attention towards the artefact which would be beneficial in showcasing the cultural artefacts/identifiers of the Maori.
The choice for a serious tone of voice is to make appreciation of indigenous people a worthwhile issue in society.

Idea #3
To make a campaign that is aimed to direct readers onto websites like http://www.newzealand.com/int/ which is the "Official site for Tourism New Zealand" to help give exposure to the indigenous people and the country as a whole. This would be done through providing
close up shots of Maori traditions and cultural artefacts that will hopefully intrigue the reader and showcase the beauty of the culture.
As an alternative, rather than indirectly promote New Zealand, the campaign could highlight the bigger question of spreading awareness for indigenous people as a whole. By showcasing the proposed close up imagery, the aim would be to make people appreciate cultural heritage.