Tuesday, 20 March 2018

End of year Yearbook concept

Alongside Sammy, we have undertaken the brief of design the End of Year Yearbook for the Graphic Design course.



The main feature of the yearbook is the customisable design that allows the visitor to create their own cover of the LAU BAGD yearbook. Postcards will be displayed around the exhibition room to allow visitors to collect and create their unique yearbook. A sleeve behind the cover will hold the postcards in place. 

The letterforms of 'BAGD' are purposely made to be abstract geometric forms so as to allow as much white space for the postcards underneath to be seen as well as to reduce complications and possible tearing of the stock after die cutting as the intricacies of the counterform may be too weak for durability. 

An all white design allows the colours of the graduate work to be celebrated and become the main focal point.

This all white motif is taken further through proposed embossed copy on the cover for example, so as to detract nothing away from the content. White foiling can also be used on the inside pages to carry this through. 



The die cut cover gives the reader a peek into the content underneath and is central to interchangeable cover idea. The benefit of this is that it allows for a multitude of combination each unique to the visitor. 



A die cut contents page gives an overview of the breadth of work produced by the graduates.



Each section is categorised by colour, which corresponds to the backing of the postcards as well, maintaining the identity of the yearbook and giving visitors an added incentive to pick up the postcards. Each postcard will feature one piece of work from the graduate on the front and contact info on the back. For digital work, a QR code is included for scanning. 



On the back pages, thumbnail images of all the graduates work are featured giving an overview of the work on the course with relevant information.



The publication follows a fold out format, keeping the size of the yearbook compact and to present its content gradually to the reader. 

The idea overall for the yearbooks construction and concept is simple, keeping the design of the publication relatively straightforward and making the content easy to navigate. The pared back aesthetic allows for graduate work to take focus and makes the yearbook more of an addition to the graduate show rather than its own separate thing. 

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