Since the last feedback from the client, a few adjustments have been made to the logo.
The outlines of the logo’s shapes are rounded to slightly soften the look and to refine its design.
The spaces in between the shapes are made visible to emphasise how the logo is made from the same individual elements to create an abstract representation of MW.
Microgramma for 'MICHAELA WONG' is the new font as opposed to Univers Extended. Its wide counters and short cap height better compliment the logo’s rectangular form.
‘MICHAELA WONG’ is made to sit only on the W to make the M the prominent identifier of the logo.
The logos with both the outline and filled in graphic are a play on duality, however they do not reproduce the best looking outcome.
The different variations were placed on some of her images to get an idea how the logo works in situ.
The benefit of the outline is that it allows for the content to still show through the logo. The thin outlines don't obscure much of the content and is suited to large scaling, unlike the filled in variations which are too visually dominating to be in that size.
To help maintain the rectangular shape of the logo as part of the brands identity, campaign images should be set in a rectangular format. This will create a consistent and unified visual identity.
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