26 letters
26 sections or 26 spreads that focus on each letter of the alphabet, expressing each letter as its own personality.
To identify which font of Univers best expresses the characteristic of each individual letterform.
To have the content be displayed in an excessive A3 sized page format where each page is effectively a poster.
The freedom of the brief allows for more experimental work that breaks away from my own personal approaches to design.
To entirely design the final outcome without much aid from the computer.
This comes from the constant reliance on the computer to design throughout the course and in an attempt to better understand the typeface through the physical handling of its dimensions.
Reinventing traditional typesetting techniques, i.e hot metal typesetting, phototypesetting and digital typesetting, that Univers saw through its history. This reinterpretation is derived from the limitations of availability of these techniques.
For example, because we do not have cases of Univers in various weights and pt size, the 'metal' in hot metal typesetting can be replaced with laser cut woodblock letterforms. Phototypesetting can be replicated through the use of a darkroom. The digital element will not be used to set type, since this technique has been done countless times on the course, but rather to expand on the limitations of the analog techniques.
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