Initially I had problems in figuring out what I wanted to achieve with my design. There were too many conflicting ideas for me to choose from and because no one has ever produced a successful mysterious font, it was hard to imagine what people would envision it to look like.
Therefore I went and did some contextual research on the mystery genre on book covers, tv programmes and movie posters, to see how the genre is portrayed to the public.
American Horror Story's typeface on the other hand does display mystery by having special letter forms for each character. These special characters are what one would think would be associated with cults or even 'witchcraft' used in rituals. Thus the success of the American Horror Story typeface is down to the imagery it evokes.
Arguably however what makes the other typefaces work is the context of which they're placed on. It is the design and title of these posters that make the typefaces appropriate. This can be seen with the Mistral typeface.
On its own, the Mistral typeface is unfavoured due to its haphazard handwritten style and inability to be used professionally.
However by placing the font with context, the typeface becomes suitable for the subject and reflects the subjects atmosphere.
Therefore with all these in consideration. This is my manifesto for the a mysterious typeface as of now.
This is my manifesto based on the word Mysterious. Mysterious is a word that evokes intrigue, suspicion and ambiguity. Movie posters, Book covers and Television titles in the mystery genre don’t exude the elements of being cryptic, obscure, secretive and the unknown. They utilise sans serif fonts that don’t evoke these connotations. Therefore my aim of this Brief is to create a typeface that exudes mystery and draws the audience in to the letter forms.
No comments:
Post a Comment