A prime example is Matt Willey's redesign of The Independent's newspaper layout. The redesign changes the tone of voice into a more serious, professional that is more along the lines of Independent's unbiased journalism. What creates this is the formal organization of body copy, limited colour palette and choice of typeface for the masthead which runs along side the spine of the newspaper. The organised body copy makes it easier for the reader eyes to flow around the cover extracting the necessary information. This contrasts Independent's previous layout where each section shouts at you with the colours and mismatching typography.
Our task was to try and identify layouts in newspapers.
These are the vertical grid lines used in the Guardian Newspaper. It follows a clear 5 column structure. To test whether this was consistent along the entire publication I flipped over the page.
Despite the slightly unclear structure of body copy as compared to the first page, the copy still follows the intended grid system. What I noticed however was that the columns were further split up into 10 due to the organization of weather forecasts.
I also partially identified the horizontal grid system that was consistent on both pages.
Thus the use of an effective of layout helps organise body copy into a clear, easy to read format which guides the reader along the page. Layout helps set the tone in its placement of titles and copy, giving a serious or playful tone of voice.
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