Studio Brief 01, Logotype - Rebranding ideas

After all the research I did up till this point, I'd like to note down some of the ideas that are floating around for the re-branding.

- Shorten American Apparel into AA or a recognizable logo that incorporates these two letters. One source I've looked at that did a re-brand like this was Medium, a long-form publishing platform. The colour panes represent the interconnecting ideas. I could take this form and interconnect the different aspects American Apparel pride themselves on.

Alternatively I could incorporate a logo and typeface with American Apparel just like Starbucks. 

Where the only type is seen on their store front, everything else has the iconic mermaid logo on it. 

- I could improve the versatility of the American Apparel brand name much like the "auto one" re-brand i discussed in my "Heat-First" evaluation. American Men, American Women, American Accessories could be some of the iterations I could work with.  

- I could experiment with a complete re-name to help appeal to its target audience better and draw in new customers. As suggested by the shop assistant I interviewed.