I thought maybe the disconnecting stems of each letter form could draw intrigue from the reader. This relates to mystery as people are not exposed to partial typefaces on a daily basis. This would break the norm and draw their attention. Thus adding an element of mystery as it makes them question as to why the letter forms are not entirely filled in. The partiality could be a reflection of the subject its placed on.
This logo reminded me of the old Acne Studios logo.
Despite not being any partiality within the logo the very distinct contrast in stem weight make it look as though the letter forms are disjointed from a distance. With this interest in mind I looked into the type foundry that created this typeface.
What I did find was that the typeface is called Eksell Display made by swedish designer Olle Eksell in 1962. Currently the typeface is owned by a typefoundry called Letters From Sweden. They also designed Acne Studio's new logo with a bespoke typeface not available to the public. One of the fonts in the Eksell Display typeface however did have partial characteristics called Eksell Display Stencil.
The disconnection between parts of the letter forms may not be as distinct as the NYFW logo, but should I adopt this idea to represent the theme of mystery I could base my understanding on the structure of this font and adapt it to one of Müller-Brockmanns classic typefaces. I could experiment on how much I can take off from a letter before it becomes uncharacteristic or unrecognisable.
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