Thursday, 8 February 2018

702 - The 27 Club

The nature of the 27 club brief provides an opportunity to practice design in a less 'formal' setting, allowing its form to be valued higher than its function. 

Going through the list of members, there is only one that stands out, that being Orish Grinstead of the female RnB group 702, who died in 2008. This holds significance to me personally as it was my mum who brought influence to the genre. 

Background

Orish Grinstead died from kidney failure on 20 April 2008.  

702 originally started as a quartet with Orish, Irish and LeMeisha Grinstead and Amelia Cruz, but Orish left the band soon after releasing vocals on No Doubt. Amelia left prior to its release to be replaced by Kameelah Williams. 

702 is the area code of the groups hometown in Nevada, Las Vegas.

Recorded 3 albums in their career, No Doubt in 1996, 702 in 1999 and Star in 2003. 
Reaching Gold, Platinum and Platinum in album sales respectively.

Female RnB group







Their official album artwork was reflective of the art style that was prominent with RnB albums of the 90s and early 00s. Photo of the artist on the front with an expressive use of type.

"Sweeta than suga" was the name of the group (Orish, Irish and LeMisha) prior to 702.

Initial Ideas

Base the cover design on a songs title and emotion

Have the cover represent a songs/album's statistics

Base the design around Nevada, Las Vegas

The fading away of a word/phrase on the cover to signify Orish Grinstead's passing. 


A Roman inspired cover that references the Caesars Palace where they were found by Sinbad

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