This design has been chosen for submission because of the following reasons:
- Its effectiveness in combining two specific references to 702's background
- Their singing at The Caesars Palace prior to them being talent spotted
- The original record cover designs that are unlike their mainstream CDs
- The use of floral patterns and muted colours that creates 'softness' in the design that relates to the song's atmosphere and all female group.
- The use of Trajan with a stone and marble background which creates an entirely coherent design.
- Most importantly, unlike the Mosaic compositions, the final design is a better demonstration of typesetting and visual composition, the aspects I want to demonstrate as a designer and relate to my portfolio.
The following is the accompanying rationale to the piece.
This artwork celebrates the music of Orish Grinstead during her time in the female R&B group 702. Steelo was their hit debut song on their debut 1996 album, No Doubt.
The Roman aesthetic, demonstrated by the stone and marble background, floral mosaic tiling and use of Trajan, takes inspiration from Orish and her two sisters, Irish and LeMisha Grinstead's, occasional singing at The Caesars Palace lobby in Las Vegas prior to being talent spotted.
Set in a traditional vinyl design format, of which they have released their music on, sets itself apart from the groups mainstream releases on CD.
Set in a traditional vinyl design format, of which they have released their music on, sets itself apart from the groups mainstream releases on CD.
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