The following list outlines the book's content and the brief's intent.
Outlining this will provide context prior to specific research and idea generation.
Chosen book
A Brief History of Time: From the Big Bang to Black Holes
By Stephen Hawking
Rationale
Stephens Hawking's scientific subject matter relates best for typographic interpretation in relation to my portfolio's overall aesthetic and design process.
The designs surrounding my portfolio often deal with choices that are centred around its function and communicative qualities. As such, there is more of an emphasis towards objectivity in my designs as opposed to subjectivity.
Most importantly, objectivity is a quality that is fundamental when dealing with science. It creates an unbiased opinion that is necessary when dealing with factual knowledge and researching.
Furthermore, because the brief demands a 'timeless' interpretation, an objective approach to the book's themes will be more effective. This is demonstrated by the long lasting examples of design during the Modernist era as opposed to Post-Modernism which centres itself around subjectivity.
Therefore choose Stephen Hawking's A Brief History of Time would demand an objective typographic interpretation of the chosen art direction.
The book's themes
Time
Cosmology
Modern physics
Notable subjects discussed
The Big Bang
Black Holes
General relativity
Quantum mechanics
Unifying theory
Chapters
- Our Picture of the Universe
- Space and Time
- Expanding the Universe
- Uncertainty Principles
- Elementary Particles and Forces of Nature
- Black Holes
- Black Holes Ain't So Black
- The Origin and the Fate of the Universe
- The Arrow of Time
- The Unification of Physics
- Conclusion
Notable people
Aristotle
Ptolemy
Galileo Galilei
Johannes Kepler
Isaac Newton
Edwin Hubble
Albert Einstein
Ole Christensen RoemerKip Thorne
Highlighted theories, laws and scientific terms
General theory of relativity
Quantum mechanics
Doppler Shift
Light interference
Quarks
Elementary particles
Singularity
Chandrasekhar limit
Second law of thermodynamics
Entropy
Many-worlds interpretation
String theory
The book's intended audience
Non-specialist reader with no prior knowledge of scientific theories
Worldwide
- it has been translated into more than 35 languages
Brief's aim
A design that 'breaks boundaries'
A design that is timeless, confident and appeal to a whole new generation of readers
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