Caesars Palace

A popular idea to develop further was the one to represent Orish through her and her sister's singing at the Caesars Palace prior to the groups formation. It was the most obscure and personal to the group's members idea out of the list. 

The angular, geometric type along with the hotel's logo and name is a clear reference to the Ancient Romans. One immediate association of this is their recognisable tiled mosaics. 

Contact sheets made up of various tiling styles that can be used for inspiration on the cover design. 

Breaking down the mosaics to its key elements provide a way to create new designs through collage, similarly to how one would make a zine, a popular medium for music promotion in the 90s. 

Composition 1

The use of Mistral typeface in this composition is meant to evoke one of the artists writing the song title with lipstick. Having it in red highlights the song's name against the complicated tiling designs around it. The benefit of layering these tiling patters one after the other creates an intricate and detailed cover design that will hopefully set it apart amongst the competition. 

The large circular tiling and palm tree in the centre of the cover is a reference to the hot climate in Las Vegas. 

Composition 2

Trajan is used in this composition as its the most appropriate typeface in representing the Ancient Romans. Its design has been influenced by the letterforms of 'capitalis monumentalis' or Roman square capitals, which was used on the inscription at the base of Trajan's Column. The Romans did not use lower-case letters and as such is represented on the cover.  

To further add to the Roman aesthetic, the group's name is spelled in Roman numerals. Although this may ruin the mystery of who the cover is remembering, it isn't an obvious giveaway. 

Composition 3

This composition follows a more floral motif that softens the overall look and is more aligned with 702 being an all female group. The centre circular wreath draws much of the covers attention whilst the heart designs in each of the corners are a reference to the songs love themes. A lighter shade of red is used for Steelo which doesn't contrast heavily against the colour scheme of the tiling mosaics. 

Composition 4

Composition 5

These two compositions build upon the circular motif in Composition 3 and offer an alternative look to the idea. Interestingly the combination of circular and square mosaics makes the design reminiscent of vinyl sleeves which help communicate the covers association to music.