What makes ECM (Edition of Contemporary Music) unique is the label's ability in exhibiting "the finest characteristics of the European Modernist tradition: minimalist sans serif typography fused with dream like black and white photography" - Adrian Shaughnessy in EYE magazine.
In reading Peter Kemper's essay Along the Margins of Murmuring, Kemper goes on to discuss the reality of how we are being overwhelmed with the constant stream of information and distractions nowadays, that "we are informing ourselves to death".
This saturation of information for ECM represents the "superficiality of the referential world" and what Manfred Eicher and his designers, Babara Wojirsch and Dieter Rehm, aim to achieve is to "listen and attend to the resonance of reality".
Barbara Wojirsch's methodology on type provides an interesting approach to album artwork design. Worjirsch devotes meticulous attention to the arrangement of lettering on her cover designs and with her background in painting, Worjirsch is able to convey "purity of relations through her minimalist typography".
Following this idea would create an unusual response when considering its representation of an RnB artist.
Dieter Rehm's photographic style is heavily based on emotion. His pictures are characterised from his use of "depth, the almost mystical expanses, the sense of volume, the imminent reference, through framing, to an image as part of a greater context" that create an almost cinematic experience for the viewer.
Representing the emotions or atmosphere of a particular song by 702 would help the cover form a better representation.
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