Client feedback

From a selection of shortlisted logo's that were shown to the client, the ones outlined are those that she prefers due to its 'graphic' qualities, i.e. they resembled more of symbols than of letterforms.

The unique aspect of this logo is that it shows the benefit of using the same typeface for both the logos copy and design. The proportions of the letterforms line up succinctly with the graphic forms creating a visually coherent and appropriate design. This makes the logo look 'professionally' designed and considered, which will help make audiences take the brand seriously. 

This can't be said however of the second design where the visual alignment isn't as clear. This does not necessarily have to be seen as a negative though. 

She also gave a list of the fashion logos she likes in the industry. This will give me a rough idea of the characteristics she deems favourable in a fashion logo. 

She provided a brief summary of her work's intentions, giving me a better idea of how to represent her through the logo's design. 

"I have a curiosity in contradictions and how their coexistence breeds a delicate perfection. I work with unusual materials and colour harmonies to create unique textures and visual feasts."

The exploration of duality therefore, plays a large role in her design. 

Ambiguity was a quality we agreed on that should be demonstrated through the logo. By keeping it ambiguous, the logo will be versatile enough to be placed on other possible aspects of her brand, such as jewelry or accessories. 

To move on from this feedback, further logo experimentation will be done to incorporate duality in the existing and possibly new logo designs as well as to refine and implement the already existing shortlisted logos onto content.