Studio Brief 01 - Technical adjustments

Prior to finalising on each booklet's layout, the proposed changes were brought for feedback. The change to serif was well received as it aligned with the idea of the typeface relating to the overall visual of the publication. 8pt was the chosen pt size and it creates a more intimate reading due to its size, forcing the reader to read closer and to appreciate the details of the photography. Furthermore the size of the pt was visually proportional to the small size the booklets. It was also agreed that the removal of the 3 column structure created increased the copy's readability. The removal of the title on the first page was due to the introduction of the embossing and wooden sleeve cut outs. 

The final print pieces produced a similar result to the previous mockups. The quality of the images was increased after being informed how to by an InDesign workshop. Originally the images were of 72 dpi and of 28.8% scale. This comprised the image quality in print, showing more visible grain in print. This is a important aspect to consider in commercial printing. It would be beneficial to the publication's professionalism and reading experience if the pictures are of the highest possible quality unless intended otherwise. This resulted in minor changes in the print quality which may not be noticeable on this scale but will be on larger more commercial formats. 

At some point during the design process, the initial idea to have the tiling patterns patterned across the front cover of each booklet was changed to having it on the same page as the embossing. This was formed by the idea to give the reader how the shophouse window will look like with a tiling design. However the final prints were mistakenly made before the tiling patterns were designed, and because they have been already cut to size, they were unable to go through the printer. Therefore rather than eliminating the tiling design from the overall publication, the tiling patterns will thus screenprinted onto the front cover of each booklet as if it was on a shophouse window.