A stronger stroked typeface is better than light and thin ones when designing for screen. Thinner fonts, which are preferred by majority of designers today create too much even greyness as the stroke width doesn't contrast enough against the background. Spiekermann says this is the worst thing to aim for.
The most important point of his talk was his view on how the readers see a brand through the typeface. The branding relates to the function of the typeface. If the typeface doesn't work well, the brands identity doesn't work well. The characteristics of the typeface creates the brand, especially if its on screen. The app/website should have its own character to not make it look generic and of the platform its on.
This was shown through his rebrand of the RMBA music app. The more characteristic and unique typeface used makes the app feel specifically designed and not just another generic design that follows Apple's UI template.
Spiekermann advises to create mockups of the screens UI on paper as its easier and much faster than working directly on screen. This method can be applied to the briefs design process. A wider typeface is also better on screen, within reason.
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