Penguin - Penguin's book series

A possible art direction of the book cover design would be to create a a set template which can be used for Truman Capote's books. However the breadth of subject areas he has written about may require an objective visual identity that doesn't necessarily communicate the narrative to the reader. 

For example with Tom Etherington, who is behind the look of the relaunched Penguin Modern Poets originally published in the 1960's, the book covers are colourful yet reserved. Typography and the use of a single colour make up the artistic direction. These designs communicate very little to the reader, leaving almost everything up to interpretation. At the same time the stripped back look lets the work speak for itself without unnecessary embellishments. The modern designs are aimed to appeal to both the seasoned poetry reader and somebody who would like an introduction to contemporary poetry. Looking through the history of Penguin books, it is noticeable that they favour this approach when designing for a series. 

The repeated use of this style has become synonymous with Penguin and is what Penguin readers expect on the book covers. In this sense the design of the book cover must not only fit in with its series but the Penguin brand as a whole - it makes a Penguin book a Penguin book. Thus this will be an important factor to consider when marketing the book.