Studio Brief 02 - On screen elements as branding

Singapore's studio H55 have taken an unorthodox but appropriate route in creating a promotional campaign for a Photography Festival.

Using literal on screen elements such as desktop windows, stickies, folder icons and an opened iCal calendar, H55 effectively comment on the ever digital age of photography today using just screenshots of a Mac desktop. Despite not being an digital solution to a problem, H55's ability to achieve visual balance and informational hierarchy with unheard of design elements highlights the possibilities of the "screen" in digital design.

https://eyeondesign.aiga.org/designing-a-photography-festival-campaign-with-screen-shots/