Studio Brief 02 - How publications are sold online

To understand how to showcase a selection of magazines on screen, a look into bookstore websites was done. 

Much like Apple and TATE, Village keeps a clean user interface that ensures little distraction from the main content. 

To maintain a level of legibility, the drop down menu explicitly stands out to view more information. 

The neutral background detracts little from the colourful and intricate magazine covers which are large enough to establish itself as the top of the visual hierarchy on the screen. The act of showing half the covers at the bottom of the page hints at the reader to scroll further down.

Upon clicking the magazine a closer view is shown, which will help the user decide whether to buy the magazine. 

Whilst scrolling down the page, it was apparent that the top menu bar is overlay rather than a fixed portion of the page. This overlay feature could be used in another way in the online magazine. If it is appropriate to the content, the overlay could be a missing piece of "jigsaw" that fits in to its space whilst scrolling down the page. 

Lars Muller Publishing and Unit editions both follow a similar style in showcasing their publications. 

Despite these not being examples of how online magazines are showcased, the effective method of displaying physical publications this way can be transferred to the display of online magazines. Furthermore, these websites are catered towards a creative audience. The user interface and how they use it should be based around the online magazines for reading, which are creatives and designers.