Opening the app the user is greeted by a static display of magazines which again neither entices the reader of a engaging reading experience nor does it showcase the meticulously designed covers.
Pressing TATE magazine, the initial screen is the menu for all of their subscriptions. Content becomes a secondary focus, and again the artwork is small, lowering the experience. The TATE magazine however has a small amount of pages, which meant it created a more casual reading experience. Because we are so used to reading long prose's in print, reading the same amount on screen feels unnatural after awhile. Therefore a smaller page count would help maintain the readers attention on a unnatural reading surface.
The New Yorker uses more of the advantages screen has to offer compared to the TATE. Pull out tabs, embedded videos and to scroll down the pages to view the content is more natural to the way we view webpages on the iPad.
In WIRED magazine, the articles are written scolling down which is the natural tendency when reading websites, social media, etc. With some many areas of screen design using that same way reading and viewing, it can be said that it is the most natural way of on screen reading. Therefore rather than forcing the way we read physical pages onto screen, a more effortless way is to develop the reading experience around the context of the screen. One example could be to use the parallax feature of Apples mobile screen. The content could then be seen to be "floating" above the screen, creating a unique visual of editorial content that
you cannot get in magazines.
The side menu is a good feature that allows the reader to jump to each article without having the need to endlessly scroll.
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