Composing designs

Colour is vital in bringing to life the restrained aesthetic chosen for the promotional image. 
Colour will help deliver those associations to the cultures the clothes are representing as well as bring some vibrancy to the festival's identity. These bright colours will help open the festival up to a new audience as it breaks away from the somber, high impact photography used in promoting Western operas. 

These colour choices are informed by the research conducted on the traditional imagery of China, India and Japan. 

As a way to get an idea of how these colours work with the content, stand alone posters of each country's garments were made. 

To represent 'The Original Chinese Conjuror', spectrum red and yellow orange is used as they are the most direct connotations to the colours most associated to Chinese culture. 

Warmer tones of these colours help richen the aesthetic of the festival identity, they're deeper in their tones and stronger. 

Diamine green and jasper red is used to represent India because of its associations to the Indian flag. 

For Japan, they only colour in the composition that refers to their culture is the use of the spinel red, which references their iconic cherry blossoms. 

The use of a lighter shade of yellow, Naples yellow, prevents the Japanese poster from clashing or looking too similar to the yellow orange and the jasper red. Furthermore, this shade of yellow has been seen on past kimono designs. 

Overlaying text on these stand alone posters add context for the viewer. The typesetting of these opera's titles are made to look as though they are part of the garments design, most effective of this is the on the kimono where 'The Yellow Princess' looks like the lapels. Having the titles italicised add a special quality to the titles look as well as to make it the most prominent element in the composition. 

The colours left over from the base compositions are used to highlight the titles. They were chosen to compliment the base colour combination. 

Forming these into one composition creates the promotional image for the festival and summarises the main identity. Setting 'LEFT BANK OPERA FESTIVAL 2018' on its side references the Chinese and Japanese vertical style of writing. A landscape variation can be used to promote the festival on websites.

Calson was chosen to brand the festival as the serif typeface provides an element of maturity compared to the ultra thin sans serif used on the 2017 festival as well as contrasts the almost childlike vibrancy of the colours used in the identity. The existing sans serif has too neutral of personality to demand the attention of the viewer.

Calson's contrasting stem width and wide serifs sit sharp against the boldness of the identity's colours. Using a serif as well better communicates the theatre and history surrounding the opera. 

These designs of their possible promotional material are aimed to help the Northern Opera Group better visualise the extent and uses of the identity. 

Vertically designed tickets sets itself apart from typical ticket design and make the identity more unique. The colours of the tickets relate to the title of the opera. Minimal information is used on the tickets to keep communication direct and in line with the overall identity. 

Throughout these mockups, limited information is used because the client is looking for the overall concept at this stage.