These were the posters initially submitted to Peter&Paul to get feedback on.
From their comments it was clear they wanted me to play around with the scale of each word and to use my typeface, Type 38, of which they are fond of.
They specifically want the 'ok' to be made larger as to become the main subject of the poster.
Characteristics of Type 38
A 'tall' typeface that works predominantly for headlines.
The rigid structure of the letterforms follow a 3 by 8 grid system.
The tight kerning demonstrates its modular quality.
The lowercase is more characteristic with its differentiating strokes.
The uppercase creates a very uniform look for the typeface.
In this variant, the counter forms are integral to identifying each letterform against the ultra tight kerning.
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