Evaluation

Collaborating externally with Michaela highlighted the importance of working towards the same deadline. Since we weren’t, it raised problems in terms of being able to fully develop the application of the logo. It was hard to receive her designs to apply the logo onto as we are working with different time scales. My deadline for the brief is much earlier than hers, so professional images of her work are hard to come by as the garments themselves are yet to be fully made.

This had affected the original deliverables of the brief as I was willing to extend the logo into poster ad campaigns, magazine ads, purchase reciepts, business cards and lookbook due to my personal interest in fashion. This brief was a good opportunity in demonstrating this in my portfolio.

However, this shortcoming of the logo’s application is only due to academic deadlines. The brief is still ongoing and since the logo is done, it will make it easier to apply it fully to her content.

It must be said as well that the chosen logo for her brand is partly due to her appreciation for graphic style. The abstract forms that make up the logo are far from the typical fashion branding associations, using type this way is more akin to Museum branding. This gives her brand an almost cultured and refined aesthetic that hopefully attract new audiences. Without her knowledge on graphic design, a less than unique or more typical fashion logo archetype may have been chosen. Therefore working alongside creatives who have similar tastes is beneficial to producing alternative results.