Evolution Print

A meeting with Evolution print, the professional printers producing the publication, outlined the specifications.

350gsm stock for the postcards
300gsm stock for the publication

The thick stock will help retain the structure of the folded publication and feel substantial in the viewers hand. 

They suggested a C6 plastic sleeve to hold the postcards in.

The benefit of the publications simple design is that it keeps costs of printing low and makes it easier to produce. The only complication or extra effort needed is to die-cut the publication. This has allowed the publication to keep within budget. 

Unfortunately however, the idea to have the postcards correspond to the colours of the multiple disciplines was scrapped as it would take the publication out of budget.