Commercial book cover design still remains to be the hardest area for me to apply an effective and informed treatment of typography. This was the only brief out of the ten where I felt frustrated throughout most of the process. The ideas and compositions produced fall short of the mark and don’t necessarily represent my best ability. This could be due to how wide of an audience book covers have to appeal to. Too specific of a look and it may alienate many from showing interest, reducing the effectiveness of the design and lifespan of it on the shelves.
Furthermore, it was hard to gauge what the judges are looking for in a design that ‘breaks boundaries’ and is ‘timeless’. A timeless piece of design can only be considered timeless when it is looked back upon.
The final design is a step forward from last year’s entry, however the design decisions are not informed strongly enough to warrant its effectiveness in capturing the intention of the book and to have it appeal to new younger audiences.
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