This last module of the course is a demonstration of my time management and the ability to apply what I've learned on the course to the design processes. It is clear from the range of briefs that the amount of work put in has decreased as the later briefs come in. This is an example of poor time management that did not effectively balance the amount of work between all Modules. During the Easter break I spent far too much time on OUGD404. My aims for that module were too vague and caused me to spend more time on the brief than what I wanted to. This had a domino effect on how much time I spent on the other briefs, making me push back the work, sacrificing the quality of the work. I need to learn when and what to priorotise in order to effectively achieve the desired outcome. That means planning ahead and booking facilities to save trouble later on. This was evident in Studio Brief 03 where the mock ups of the posters were digitally printed instead of screen printed. This was due to my inability to book a screen in time to produce the print. Not only do I have to plan ahead and book facilities, but take into consideration how long those processes take. Learning from my mistakes in Studio Brief 02, the errors in setting up the screen for printing set me back another day to progress on with the brief. That being said, I feel that in the end, the outcomes for Studio Brief 02 achieved the aims I set out in the beginning.
In terms of applying what I've learned on the course, I feel that the module overall will demonstrate that. In Studio Brief 01 what was noticeable about my design process was the amount of possible designs I drew up for the Secret 7 Submission. This large range of ideas demonstrated a varied approach to the brief problem before refining down the ideas into those that worked the most effectively. By having this varied approach it allows me to have different options to take further. Therefore better informing my developmental process and allows me to understand better why some idea work and don't work. Studio Brief 02 demonstrated my ability to tackle a problem during the developmental stages and refine it to a point where the design considers the limitations of the processes used and the context of which its placed on. This is evident through simplifying the designs to suit both the screen print process and the size of the note. It also highlights how a design conceived is not necessarily the final design of the outcome. Necessary developmental work is beneficial in taking the idea further and to again, understand what works and what doesn't. Furthermore Studio Brief 02 was the first brief in using an analogue print method. What was beneicail to understand and get exposed to is the different kinds of finish one can produce through analogue printing. And how you can use these different finishes to suit the context of the problem and add depth to the final resolution.
Studio Brief 03 is the demonstration of how well I can work within a group. I feel like my contributions to the groups effort was substantial. The branding and identity of the exhibition was one of our strong points in the presentation. The advantage of working in a group is that opportunity to have constant feedback on ideas. This was something that gave me confidence in deciding which logo to use for the final design. Initially I felt the flat design would be quite uninspiring since flat designs are the mainstay of today and to have one would not allow for the exhibition to stand out. However through the positive feedback of the flat logo, it ended up being one of our strong points for the exhibitions concept. This is something that needs to be improved on in the next group project. Having that constant feedback is invaluable as feedback can always further enrich and develop the design. However during the group project I felt the feedback needed to be extended outside of the meetings more, even if its just for a few minutes. To have an alternate view on something can help highlight what was not previously seen. Another weak area within this brief was the lack of contextual mock ups seen in the presentation. Because my role was signage, it would have been beneficial for the audience to see how these signs would be seen in real life. Not only that but it gives me an idea as well which could lead to further improvements. Adding to this, having an idea of the space allows for possibility of new ideas in how the signs can creatively direct the viewer. It leaves less to the imagination and better evidences as to why the designs work.
Studio Brief 04 is the culmination of my new interests in Graphic Design. And being that the brief was introduced after Design Principles, it allowed me some time to learn from my mistakes and develop a resolution that demonstrated that. Furthermore this brief gave me the opportunity to write my own. This means I can work within my own parameters that allowed to create a design that I enjoyed making. This is not limited to the nature of Studio Brief 04 however, by getting into the habit or knowing how to manipulate the brief to suite me, it results in designs that are not restricted to the linear problem. It can open possibilities and approaches that otherwise may not have been seen initially.
Overall this last module was definitely the most challenging, however it made me appreciate the effort I put into idea generation, my ability to work with a problem, to work in a group and to demonstrate how I can manipulate the brief to suit my interests.
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